As Penny Plain set out on their retail expansion throughout the United Kingdom , KAD Retail played its part in this development. Working closely with the lead architect KAD Retail drew on its experience and expertise to interpret original designs, thereby achieving an interior fit-out that ideally suits Penny Plain 's elegant style and corporate image. Full store conversions were carried out in niche locations north and south. In addition to interior fit-out and following a brief from the client, KAD Retail designed and produced a bespoke shop-fitting system.